We come to the discussion you have been waiting for the most: tips on starting a travel agency business so that you can shop, let’s discuss one by one!
Research, Research and Research!
In every business, research is one of the most important steps, but it is often overlooked, especially by novice businessmen. No exception in starting a travel business, where research is also a must.
If you’ve decided what kind of travel business you want to run, it’s time for you to do some business research.
The first research is knowing the ins and outs of the business that you will be running. Let’s take the example that you will create a ticketing business ! Then you must know the ins and outs of ticketing itself. How to order tickets specifically for agents at low prices, to how to take advantage of them.
Apart from studying business technicalities, you also have to do research on your business competitors. If your competitors are big players where they have almost unlimited capital, think again about whether you will continue to play here or not.
When you’ve finished technical research and business competitors, it’s time for you to do market research. Market research is done to determine your potential customers. You must determine good market segmentation.
For example, if you want to focus on selling tickets to exotic islands in Indonesia, your market segment will automatically be rich people. After that determine your market location based on this segment.
Determine Travel Destinations
The second tip for starting a travel business is to determine the tourist location you want to offer. These tips might specifically be used if you want to start a business with travel packages.
As much as possible, you must understand your tourism field. In the beginning, don’t make too many travel packages, but focus on one area only.
Why is that? You have to be familiar with database creation to the itinerary on the way. If at the beginning you were too busy making many tourist destinations, well, maybe one of them is not being taken care of and your business is not even optimal. Read Cancun Airport Transportation.
Branding is Key
Believe it or not, in a business branding is the key that connects you as a businessman or your company to your clients. Especially for this one, nothing is more important than branding .
Branding here is not just a matter of name and logo. It’s a matter of communication between your company and your clients.
Name and logo are one thing. Choose a name that is not only easy to remember and pronounce, but of course in accordance with the market segment you have previously chosen. Likewise with the logo that you make. Make sure the logo of your company matches your brand image .
If you want to create a cheerful travel business, for example, use a logo that gives that impression. Conversely, if you want an image that tends to be premium and luxurious, use a logo that also gives that impression.
After that, make sure you understand the tone and manners of your company. Try to keep a consistent color and theme in presenting any service from your company. Why should it be?
In fact, color can increase brand recognition by up to 80%, and the consistency of your brand presentation across platforms has been proven to increase your revenue by up to 23%.
Finally, make sure your brand has the values that you believe in, and that you must spread those values to your clients. When you and your client share the same values, it is certain that trust will be built and people will definitely be more loyal to your company.
Wow, believe it or not, the knowledge about branding above applies to many things. The figures are the result of research, so believe them!