The brand name
The Landmark London is a 5-star, luxurious resort positioned in downtown London. It is regarded for its lovely glass-included atrium and lush palm trees — which are effectively documented by each vacationers and locals on Instagram and vacation evaluate web-sites. Visitors of the hotel knowledge quintessential London allure in the sumptuous environment of this superb Grande Dame resort. Friends uncover luxury, sophistication, and serenity in just the walls of this enchanting hotel. It is a real oasis from the hustle and bustle of London.
The challenge
About the previous yr, the Landmark London’s workforce went via a transformation — with Emanuela Da Ros signing up for as Marketing Manager and Richard Kratochvíl shifting from Reservations to Earnings. The former visitor marketing and advertising workforce experienced moved on, so Emanuela and Richard ended up tasked with leveraging the present tech stack and putting collectively new methods to raise income. Their initial task was to acquire on driving profits by electronic mail advertising and marketing.
The solution
Luckily, The Landmark London had Revinate Marketing as element of their present tech stack. Equally Da Ros and Kratochvíl ended up able to get up to speed rapidly, thanks to the platform’s intuitiveness. “Revinate was genuinely straightforward to study,” states Da Ros. “It’s super consumer-friendly.”
Revinate Marketing’s strength is in segmentation and personalization. Both of those are exceptionally critical for the luxurious hotel. Visitors be expecting substantial-high-quality ordeals from just about every interaction with staff members, no matter if it is in person or through e mail.
“Prior to Revinate, we were operating with another alternative that only provided a one template, so each segment obtained the very same e mail,” Kratochvíl describes. “Now, with Revinate, we have the means to use a different template for just about every segment and tailor the communications and provides. We can talk to our company bookers otherwise than our transient guests, which is definitely vital to us due to the fact it allows us to forge better interactions with our company.”
Similarly, the skill to segment and personalize advertising email messages has designed a huge difference in the team’s skill to generate direct bookings and upsell profits. Because Revinate Advertising and marketing is able to leverage info from distinct databases, The Landmark London can ship focused upsell communications to spa friends, loyalty members, and hotel attendees. In fact, Da Ros attributes their good results with upsells to how quick it is to produce customized campaigns to diverse segments in Revinate Internet marketing.
Although the revenue-driving features of Revinate is essential, Da Ros and Kratochvíl are speedy to place out that the platform’s value goes past the bucks attained. “With Revinate, we can present our company with a regular journey, from the initially reserving confirmation electronic mail to upselling amenities all the way to the article-stay survey,” Da Ros suggests. “This constant knowledge is vital to sustaining a robust brand and driving visitor loyalty.”
Kratochvíl also adds, “We have a husband or wife in Revinate that we can believe in to establish cutting-edge technological know-how that makes certain that each conversation our guests get will be on-model, personalised, and optimized to their gadget. That is critical for us for the reason that it is what our company anticipate from us.”
The outcomes
With Revinate Internet marketing, The Landmark London delivers high good quality and on-manufacturer encounters to visitors, even when they are not on home. The workforce has an easy way to talk with friends and a powerful channel to push income. Subsequent a pair of difficult several years for the entire market, The Landmark London is seeing need return. They have created a lot more than £2m in immediate bookings with Revinate Marketing and advertising so significantly.
